Are You Doing Your Job as an Artist?—Main Things to Focus On as an Indie Artist
Being an independent artist is a whole lot of work. It can get really hectic at times, especially if you are not sure what to focus on first. Every day I see artists spending hours tweeting their music to random people and celebrities on twitter, or posting their video to Facebook a million times where only their few hundred friends can see it. In this business, time is money, so you need to spend your time wisely and come up with a way to spend less time with greater results. Promote with a purpose. As an artist, your goal is to make great music and get it heard by the masses, so it’s time to buckle down and focus on the right things to further your career. To help you out, I’ve compiled a list of some of the main things you should focus on and basic questions to ask yourself as an artist. The following are not in any specific order because they are all of equal importance:
1. The Art – Are you a master of your craft? Do you create singles? Do you have enough material for an album or mixtape? Do you have a steady recording studio? Has your music been mastered? What makes you stand out amongst the other hundreds of thousands of artist’s out there? (Are you marketable?) Why should someone buy your music? (Remember, getting people to buy into your brand is the main goal). These are all things that you really need to think about and focus on before you make any other moves. Without your product you have nothing to promote and showcase. Make sure that your music is up to par before deciding to move onto the next agenda. Never get ahead of yourself, take it one step at a time. Think of your music/music video as your commercial—you want your music to make others want to buy your product. Make sure that you get the best quality possible for your budget. Quality over quantity. One hot original single, fully mastered, with a very professional video is better than a whole mixtape full of ‘bars’ on industry beats.